• Los 3 mejores sitios de Colombia a nivel global fueron: Suramericana, Mapfre y Allianz (Colseguros), en ese orden.
• Mejor sitio por etapa:
• En decisión online: RSA Group.
• En contratación y transacciones: Suramericana.
• Posventa: Suramericana.
• Herramientas 2.0: Suramericana.
• De nuestro índice general la diferencia entre los internacionales destacadas y los sitios de seguros de Colombia, es de más de 30 puntos sobre 100 (73 vs 42).
• La herramienta más adoptada en Colombia en sistema de búsquedas y ayudas online es el Buscador, entre los evaluados (mapa, FAQs, Asist. Virtual, Help, etc).
• En asesoramiento online lo más utilizado es: Formulario y mail, entre los evaluados (Chat, solicitar llamado, Simil Skype, Recomendación de usuarios, etc.).
• El 55% está utilizando alguna herramienta Web 2.0. las más utilizadas son: Facebook y Twitter, entre blogs, foros, Google+, Youtube, recomendación de usuarios y RSS.
Estos datos surgen del “benchmarking de sitios de compañías de seguros de Colombia y el mundo 2012”, realizado por TBI Unit, donde fueron analizadas 11 compañías locales y 10 internacionales destacadas en Internet.
Las compañías evaluadas en Colombia fueron: Aseguradora Solidaria de Colombia, Chartis, Colpatria, Colseguros,Liberty, Previsora, Mapfre, RSA Group, Seguros Bolívar, Seguros del Estado y Suramericana.
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Artículos relacionados:
Las compañías de seguros de Argentina aún en etapa inicial en Internet.
Consorcio a nivel de las destacadas en seguros de Chile.
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